Hi. I'm Sabrina.
My mission is to create 100,000 impossibly human founders by 2030. Founders who use AI to build freedom, not burnout. Who keep their voice, their family, their weekends, and their power while building purpose-driven companies that make the world better.
As seen in
Impossibly Human
The world is changing. With or without us.
The founders who saw it early are already building differently. They're not bolting AI onto old businesses. They're rebuilding the company from the inside out with AI as the operating layer, not the accessory.
AI-first isn't a tech stack. It's a decision about who you become. Every system, every hire, every piece of content, every customer touchpoint gets rebuilt around one question: what does this look like if AI does the heavy lifting and the founder stays impossibly human?
The founders who answer that question first own the next decade.
Your personal brand is where it starts. It's the most visible, most public, most urgent system in your company. If you can rebuild that around AI without losing the thing that makes you, you, you've proven you can rebuild everything else.
Attention is cheap. Time isn't. The founders winning right now build the system once and let it pay them back forever.
Time is currency. Your ability to systemise your personal brand is the single biggest lever you have.
Historically, personal branding meant showing up more. Posting more. Grinding more.
Today, it means the opposite. The founders winning are the ones building AI systems that save them time, save them money, and make them money. While they sleep.
You can be the most brilliant founder in your category, but if you're still writing every post yourself on a Sunday night, your business owns you.
AI personal brand systems buy you freedom. Automation is the side effect.
The fastest way to build a business worth having in this era isn't working harder on your brand. It's building the system that builds it for you.
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“Sabrina doesn't just give a talk, she hands the room a system. Every attendee left with more time, more clarity, and a plan to make more money.”
About Sabrina
Sabrina is a tennis coach turned player turned Forbes featured tech entrepreneur and AI pioneer. She walked away from the only career she'd ever known to start a business at 22.
Eight years later, she's built and scaled multiple seven-figure companies, co-founded Shopping Slot (350,000 users in six weeks during COVID), reached the semi-finals of BBC One's The Apprentice Series 14, and earned an MBA with Distinction from Edinburgh Business School as the youngest recipient in the programme's history.
Today she's the creator of Impossibly Human, architect of the Founder Ecosystem, and the person who coined Personal AEO. She's built AI personal brand systems for Simon Squibb, Simon Ong, Rob Moore, and clients inside the Mindvalley ecosystem. Two Comma PR, the agency she founded, has placed 1,500+ clients in 3,000+ publications.
Featured in the BBC, Forbes, The Telegraph, and Entrepreneur. Known for dry humour, operator thinking, and systems that actually work.
Workshops
Two formats. Both live builds. Teams leave with a system they actually run.
Let's Transform Your Stage
To book Sabrina to speak, run a workshop, appear on camera, or advise, use the details below or drop your information into the form.
Bookings
[email protected]PR / Media Enquiries
[email protected]Three Wishes Group Limited
5a Bear Lane, Southwark
London SE1 0UH