Here's what I can talk about.

I build AI into real small businesses, live, after rebuilding my own agency around it. Below are the stories I can tell, bios at every length, and photos you can use.

What I can talk about

I can talk about the day my own clients chose the AI, why the UK is asleep on AI, what AI really saves a small business, and what AI is like for a brain that works differently.

If there's room in the segment, give me a real job from one of your listeners or readers and I'll build it on air.

I don't pitch courses on podcasts or on air.

Seen on and spoken at

Where you'll have seen me.

BBC One's The Apprentice (2018)
Mindvalley, speaker and instructor
The House of Lords, AI and entrepreneurship panel (May 2026)

Story angles

Stories I can tell.

Story angle

The founder who blind-tested AI on her own clients

In 2023 Sabrina spent three months quietly training an AI on her agency's work, then sent clients its version and her team's without saying which was which. Most chose the AI. She rebuilt the agency around it, and it now runs on a small team and 27 AI agents.

Good for: business news, tech, the future of work, podcasts.

Her line“It was my £100k-a-year writing team it was coming for.”

Story angle

Why the UK is asleep on AI

Sabrina has worked with more than 500 clients through Two Comma PR. Her take on why UK small businesses are waiting on AI, what the wait costs them, and how they can get in through the side door.

Good for: opinion, business news, regional radio and phone-ins.

Her line“How early we are but it worries me how late we are.”

Story angle

What AI really saves a small business

When money is tight, what can AI actually save, and what can't it replace? The honest version, with real examples, and without the job-loss scare.

Good for: personal finance, cost of living, consumer shows and business news.

The storyAsked to find every subscription the business was paying for, then which ones it didn't need, her AI agent said: “pretty much half of them.”

Story angle

What AI is like for a brain that works differently

Sabrina talks openly about having ADHD, and about her very human relationship with Claude. The angle: what working with AI all day is like for a brain that works differently.

Good for: wellbeing, work and life, podcasts.

Her line“I had a fight with my boyfriend last night. His name is Claude.”

Press kit

Ready to copy and paste.

One story behind every length: a coach who built a company, lost it in lockdown, started again from DMs, watched AI come for the new one, rebuilt it on agents, and now builds AI live with small businesses.

On-screen title

Founder, Two Comma PR

One-liner

Sabrina Stocker builds AI into UK small businesses, live, after rebuilding her own agency around it.

25 words

Coach turned founder Sabrina Stocker rebuilt her agency around 27 AI agents when AI came for it. She builds AI live with UK small businesses.

50 words

Sabrina Stocker built the UK's largest tennis events company, then lost almost everything in lockdown. She started again from DMs and grew Two Comma PR into a seven-figure agency. When AI came for it, she rebuilt it around 27 AI agents. Now she builds AI live with UK small businesses.

100 words

Sabrina Stocker is a coach turned founder. She coached tennis for six years, built the UK's largest tennis events company and was on BBC One's The Apprentice. Then lockdown stopped every event and she lost almost everything. She started again by DMing about 50 people a day from Egypt, and grew Two Comma PR into a seven-figure agency. In 2023 she blind-tested AI on her own clients, and most chose it over her writing team. So she rebuilt the agency around 27 AI agents. Today she builds AI live with UK small business owners, from Peterborough training rooms to Dubai.

150 words

Sabrina Stocker is a coach turned founder. She spent six years as an LTA Level 3 tennis coach, and built My Tennis Events into the UK's largest tennis tournament provider. In 2018 she was project manager three times on BBC One's The Apprentice.

Lockdown stopped every event, and she lost almost everything. She started again with Shopping Slot, then Two Comma PR, which she grew from about 50 DMs a day into a seven-figure agency with 500+ clients.

In 2023 she blind-tested AI on her own clients. Most chose it over her writing team. So she rebuilt the agency on a small team and 27 AI agents.

Today she builds AI live with UK small business owners, and has spoken from the 1 Billion Summit in Dubai to a House of Lords panel. She has been headhunted to become an MP three times, and said no each time.

Host intro (spoken)

Our next guest coached tennis, built the UK's biggest tennis events company, and lost almost all of it in lockdown. She started again by sending about 50 DMs a day, and built a seven-figure PR agency. Then she watched AI come for it, so she rebuilt it around 27 AI agents. Today she's going to build something live, right here, with one of you. Please welcome Sabrina Stocker.

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