I was a coach before I was a marketer — tennis, from the age of 16. That's where I learned the thing my whole business runs on: I don't just do it, I can make you do it.

Since then: 4x founder, a finalist on BBC One's The Apprentice, a tech company grown to 350,000 users in six weeks, and an agency that's placed founders in 1,500+ publications. Now I build founder brands in the age of AI — including some of the biggest names in the world.

I believe the founder is the brand. Everything I do is built on that.