Ventures & milestones
The Business Journey
Four companies. One throughline.
From a tennis court to a Forbes-featured platform — the companies I've built, the lessons that nearly broke me, and the system that became Impossibly Human.
The timeline
Age 9 to now
Obsessed with The Apprentice. I knew I'd build something one day.
Made my boss £8,000 in five days. Got paid £150. Decided to learn business properly.
Tennis coach and personal trainer. Learned how to read people.
Founded my first company — a tennis events business that grew to 43 team members. My first lesson in systems.
Reached the final of BBC One's The Apprentice. 8 million viewers. My first six figures — and my first taste of what a personal brand can do.
Earned an MBA with Distinction — the youngest in my programme.
Lost the company in lockdown. No money. So I started again: co-founded a Forbes-featured tech platform that hit 350,000 users in six weeks, and launched Two Comma PR.
Six figures again. 100+ clients. Featured in Forbes. Travelling the world.
Seven figures. 500+ founders served. I realised the old way didn't scale.
AI changed everything. I built a brand system that produces 30 days of content in two hours.
I started teaching the system publicly. Impossibly Human was born.
The companies
What I've built
My Tennis Events
2017–2020Founder
My first company — a tennis events business scaled to 43 team members and a 400-events-a-year programme. Where I learned systems.
Shopping Slot
2020Co-founder
A Forbes-featured tech platform built in lockdown that reached 350,000 users in six weeks — one of the fastest-growing startups in the UK at the time.
Two Comma PR
2020–presentFounder & CEO
AI-powered personal brand and PR agency. 1,500+ clients, 5,000+ press placements across the BBC, Forbes and Bloomberg, and campaigns reaching 250M+ impressions.
Impossibly Human
2026–presentFounder
Teaching founders to build AI-first personal brand systems — and on a mission to create 100,000 impossibly human founders by 2030.
Want this energy on your stage?
Book Sabrina to speak, or watch her build a business live.